Focused on extended stay. Built to execute
VANA specializes in ground-up development, acquisitions, and value-add opportunities across North America in markets with favorable supply-demand dynamics.
Strategic investor, $130Bn AUMWho we are
Institutional experience. An entrepreneur's edge
Headquartered in New York City and founded by brothers Dubi and Chuchu Ajukwu, VANA combines institutional underwriting discipline with entrepreneurial speed and focus. Starwood Capital Group is a strategic investor in VANA, providing additional resources and expertise to support the platform's growth.
VANA is deliberately focused on economy and lower-midscale extended-stay hotels. This specialization allows us to develop deep market knowledge, apply a consistent approach to underwriting and execution, and identify opportunities where we believe we can create value.
Our strategy
Multiple paths to value creation
VANA pursues ground-up development, value-add conversions, and selective acquisitions, providing flexibility to capitalize on opportunities across market cycles. Each strategy is grounded in disciplined, data-driven underwriting, execution, and downside protection.
Ground-Up Development
Branded economy and lower-midscale extended-stay hotels developed using standardized prototypes, disciplined site selection, and a focus on creating value through efficient development and strong operating performance.
Value-Add & Conversions
Existing lodging assets and other property types repositioned through renovation, brand affiliation, and operating improvements — typically at a basis below replacement cost.
Selective Acquisitions
Stabilized or core-plus extended-stay assets with durable in-place cash flow, limited near-term capital needs, and favorable local fundamentals.
Our operating philosophy
Built for a fragmented segment
Extended stay remains highly fragmented, creating room for a specialized platform to apply more consistent underwriting, execution, procurement, and reporting.
Focused specialization
Economy and lower-midscale extended stay.
Data-driven underwriting
Market and asset-level data informs selection and pricing.
Repeatable execution
Standardized development, conversion, and operating playbooks.